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Kommunikations-Controlling - Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz (German,... Kommunikations-Controlling - Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz (German, Paperback, 2003 ed.)
Christian Liebl
R2,084 Discovery Miles 20 840
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Christian Liebl entwickelt ein Konzept fur das Kommunikations-Controlling, das Kommunikations-Wirkung und Kommunikations-Budget optimiert und somit zur Effektivitat und Effizienz der Kommunikation eines Unternehmens beitragt."

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